Watch this space: a day at CCTV America

If one were to explore the upper reaches of the cable television universe between the hours of 7 and 9pm Eastern, they might be mistaken for thinking they had stumbled upon a public television broadcast of BBC World News. They would see the same modern, red graphics; an international ensemble of anchors and guests; and a stately presentation free of soundbites and focused on the hard news that never quite make American nightly newscasts at all or with any real appreciation of their complexity. But it wouldn’t be the BBC’s logo that one would see, but that of CCTV: China Central Television, live, in English, broadcasting from Washington, and with every intention of not only superficially modeling the BBC, but ultimately rivaling its influence in every corner of the globe.

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Does America need a stronger China lobby?

Since the normalization of relations between the People’s Republic of China and the United States, China, consistent with the normal practice of international relations, has traditionally engaged the US political system through the executive branch. In the past decade, however, China has initiated efforts to significantly deepen its relationship with Congress. The intensification of Chinese engagement with Congress is driven in part by a shift in the nature of economic relations between the two nations as Chinese entities seek to enter the US market, but is also attributable to a moderation in support from US corporations which have historically lobbied on China’s behalf. Despite China’s heightened engagement with Congress, its influence remains modest. Going forward, the risk of more volatile bilateral relations driven by hostile congressional actions would suggest the need for further cultivation of Sino-Congressional relations – not simply for China’s sake – but for that of the US as well.

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